A good website can attract lots of customers. The look of the site is not the only factor you should focus on. There are other things to consider as well. Here are the must-have features of a website today.
Important business information
Your website must contain the information customers will be looking for. You need to write what your business is about. You should mention the services or products you are offering and how you are different from the other competitors. You must mention your contact information clearly.
Your site must be easy to navigate. The website must be properly structured so that the customers can find the information they need without much hassle. You should have logical names for the different pages of the site. There should be a call to action buttons. It should be easy for the customer to place an order or become a member. You should put yourself in the customers’ shoes before designing your website.
You should secure your website with an SSL certificate. That way, the communication between you and your customers will be encrypted. So, there won’t be an issue of identity theft. You should use other security measures if it’s an e-commerce site as there will be monetary transactions involved.
Social media integration
Most customers use social media to search for a product or service. So, you should include social media plugins on your website. Integrating the various social platforms with your website will improve your SEO.
Your website must be responsive as people now use smartphones and tablets to look for products and services. People browse for information using various devices and your website must be readable on any device.
A good website will make you stand out from the competitors. It will draw in lots of prospective customers and boost your site’s SEO. You will be ranked higher in the search engine results pages. So, when designing your website, make sure you have all these elements.